How to make your online business or blog worldwide audience. In 2019, we’re seeing a shift
towards more global audiences. People around the world are becoming increasingly interested
in local products and services. They’re looking for information about products and services that
are relevant to them.
This trend is especially true when it comes to businesses that sell online. As consumers
become more comfortable buying goods and services online, they expect to find the same
quality of service and support wherever they shop. So, if you plan to grow your online business
globally, here are some tips to get started:
1. Start Local First
Before launching your international expansion strategy, first focus on growing your business
locally. By starting small, you’ll learn things like customer service, shipping logistics, product
availability, pricing, and so much more. Once you’ve mastered these basics, move on to
2. Build Trust Through Authenticity
People trust brands that provide authentic content. When you build your brand’s reputation,
you’re telling customers that you care about them. And that’s exactly what they want to hear.
So, make sure your site provides high-quality content that answers questions and solves
problems. Customers appreciate transparency and honesty. They also love getting value for
money. Showing them that you understand their needs and providing them with solutions that
meet their expectations gives them confidence in you.
3. Be Consistent Across All Channels
Consistency across all platforms is key. Don’t just put out posts on social media and forget
about your website. Also, don’t neglect email marketing. Email is still a highly effective tool for
Your website should look similar to your social media pages. For example, if you run a
Facebook page, make sure that your website layout matches the design of your Facebook
page. Likewise, make sure that your emails match the style of your social media posts.
4. Use Language Appropriate to Each Market
It doesn’t matter if you’re selling a product or a service. If you’re targeting a specific country,
speak the language of that country. Otherwise, stick to English.
For example, if you’re planning to target Spanish speakers, consider translating your website
into Spanish. Or, if you’re going after Chinese buyers, make sure that your content is written in
Simplified Chinese characters.
5. Include Links Back to Your Website
Another way to show visitors that you care about them is to link back to your website. Visitors
appreciate being able to easily navigate between different parts of your site.
When you add links to your site, make sure that they lead back to your homepage. This makes
it easy for users to return to your site whenever they want to browse.
Making your own products.
This option is relatively easy if you plan to sell digital products.
On the other hand, physical product manufacturing involves hard work in terms of design, interactions, material selection, etc. The financial costs are higher, too.
However, manufacturing will always give you an advantage over the competition in regards to quality, product range and branding capability.
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